There are a few things holding back the football predictions industry. One reason is that there are so many different leagues and tournaments around the world, it can be hard to make accurate predictions. Additionally, bookmakers often have an advantage over bettors because they can see how much money is being wagered on each game and adjust their odds accordingly. This means that even if you do your research and make a well-informed prediction, you may not get good value for your bet. Another issue is that football is such a complex sport with so many variables – injuries, weather conditions, team form etc. – it's often difficult to say who will win or lose until right before the game starts